Parade Expands Integration with McLeod Software's PowerBroker to Include Voice AI

San Francisco, CA – April 3, 2025 – Parade, the leader in AI-powered capacity management for freight brokerages, today announced a significant expansion of its integration with McLeod Software's PowerBroker TMS, introducing Voice AI capabilities to automate inbound carrier phone calls. This enhancement builds on Parade's existing Capacity CoDriver integration, which has already transformed how McLeod customers manage carrier email communications and qualification.

The expanded Voice AI capabilities mark the first fully integrated voice automation solution for PowerBroker, enabling freight brokers to automatically capture, qualify, and process carrier offers across both phone and email channels. By extending automation to voice communications, McLeod customers can now transform every carrier interaction into structured data while dramatically reducing manual work.

"McLeod Software is committed to providing our customers with access to the most innovative and effective solutions through our robust integration ecosystem," said Ahmed Ebrahim, VP of Strategic Integrations and Partnerships at McLeod Software. "By expanding our partnership with Parade to include Voice AI capabilities within PowerBroker, we're delivering on our promise to bring best-in-class AI solutions to our customers. This integration allows freight brokers to automate carrier communications across all channels and focus on strategic decision-making rather than routine tasks, ultimately driving greater operational efficiency and growth in today's competitive market."

The Voice AI expansion leverages Parade's innovative CoDriver technology to automatically handle inbound carrier calls, qualifying carriers and capturing pricing in real-time. When combined with the existing email automation capabilities, McLeod customers gain a unified view of carrier interactions across all channels, creating a comprehensive digital picture of their capacity network. Early adopters have experienced remarkable improvements:

• 90% reduction in manual call and email processing
• 40% improvement in carrier response times
• 4x more capacity data captured per interaction
• 15% increase in digital freight conversion

"Voice AI represents the next frontier in capacity management automation," said Anthony Sutardja, CEO and Co-Founder of Parade. "By expanding our McLeod integration to include phone call automation, we're delivering on our promise to transform every carrier interaction into actionable intelligence. This isn't just about answering more calls—it's about building a unified data foundation that enables smarter decision-making across the entire brokerage operation."

Freight brokers using PowerBroker with Parade's CoDriver technology now benefit from:

• Comprehensive Communication Automation: Process inbound calls and emails from carriers, capturing pricing data and capacity information without manual intervention
• Enhanced Carrier Qualification: Automatically qualify carriers across all channels, ensuring brokers engage only with verified partners
• Unified Carrier Intelligence: Transform fragmented interactions into structured data that enhances both tactical and strategic decision-making
• Seamless TMS Integration: Access all capabilities directly within PowerBroker, maintaining a single workflow for carrier management

“Parade completely changed the way our team operates. Our dispatchers aren’t tied up answering repetitive emails and phone calls anymore, so they’re able to spend more time building relationships and handling difficult loads,” said McKenzie Houser, Director of Carrier Development at Kirsch Transportation. “Now, every carrier interaction is automatically logged in Parade. We can finally see our whole carrier network in one place, no more bouncing between systems. Parade’s CoDriver has drastically reduced our response time to carriers. They get the info needed within seconds, which means we’re their first choice more often. It’s made us faster, more consistent, and we’re capturing capacity we would have missed before.”

The expanded Voice AI capabilities are available immediately to joint customers of Parade and McLeod Software's PowerBroker.

About Parade

Parade is the leader in capacity management solutions for freight brokerages. The company's platform combines AI-powered carrier engagement capabilities with comprehensive capacity intelligence and an extensive partner integration network. Parade's CoDriver AI technology automates carrier communications across email and phone channels, enabling brokerages to increase margins, improve carrier relationships, and scale operations efficiently. Trusted by leading 3PLs and digital freight brokers, Parade's platform has processed over $40B in truckload transactions to date.