UC2018 Exhibitor Information

EXHIBITION IS SOLD OUT !  For a-la-carte sponsorship opportunity, please email nora.griffin@mcleodsoftware.com  

Join us September 30 – October 2 for an incredible business opportunity to network with McLeod Software customers! 
Secure your spot in the Trucking Technology & Services Exhibition within the McLeod Software User Conference.

Who attends UC2018?

Our attendees include C-Level executives, managers, directors, and other technical experts from top for-hire and private over-the-road fleets and brokerages of varying sizes and operational profiles. Come join over 900 attendees for an event not to be missed!

Attendee Profile

Majority are C-Level Executives and decision making Managers.

Company Type Profile

Booth assignments are based on sponsorship level and on a first-come, first-served basis.

Early bird booth registration — save $500

  • $5,500 - Early Bird Fee Per Booth
  • $6,000 - After June 1

Booths & Exhibition Includes

Booth assignments are based on sponsorship level and on a first-come, first-served basis.

Early bird booth registration - SAVE $500
$5,500 - Early Bird Fee Per Booth
$6,000 - After June 1

  1. 10’ x 10’ exhibit space
  2. Two UC registrations (additional registrations $1,195 each)
  3. 6’ table with black skirting, two side chairs & one waste basket
  4. 8’ back by 3’ side piping and drapes (black)
  5. Company I.D. sign (11” x 17”)
  6. Wireless Internet Access (casual access only)
  7. Company recognition on the McLeod UC2018 web page
  8. Recognition in the UC2018 Program
  9. Virtual booth, logo, description and links in UC2018 app
  10. Preview of attending companies/attendees via app
  11. Participation in the “What Am I?” exhibitor game for attendees*
  12. Participation in “Exhibitor Tours”** (optional)
  13. Your own Booth Prize Drawing*** (optional)

To see a current map with booth availability, click here.

NOTE: The exhibit hall is not carpeted. McLeod will provide aisle carpet only. Exhibitors may bring their own or secure carpeting through Alliance Convention Services (website and contact information TBA).

“What Am I?”

Exhibitor Visitation Game*

Customer attendees become eligible for a conference prize drawing worth hundreds of dollars by visiting each Exhibitor booth to inquire about a “clue.” Exhibitors will be provided daily clue information to repeat to inquiring attendees.

“Exhibitor Tours” Opportunity**

During specific exhibition times, customer attendees may take an Exhibitor Tour, guided by a McLeod employee, visiting three vendors within a specific category in under 20 minutes. No pressure to buy, simply an opportunity to gather information. Similar to speed-dating but as a group – it’s “speed meeting!” – presented as a fun, no pressure atmosphere with the potential for business card exchange or a return visit for a deeper dive. Exhibitors register for a chance to participate by selecting categories on the booth registration form.

Exhibitor Booth Prize Drawing***

Hold your own prize drawing to attract leads and obtain contact information from prospects and customers. Please check the box for participation when reserving your booth. Prizes should be worth $100 or more. Some examples include gift cards, laptops, tablets, Google Home Mini, Amazon Echo Dot, GoPro camera, Apple watch, your company’s services, etc. Participating companies will be announced, along with their drawing winners, during the Afternoon Break on Tuesday.

Virtual Booth in UC2018 App

The UC2018 Conference App, provided by CrowdCompass, provides your company with a listing along with your logo, company name, and product description, as well as links to social media and your website. In addition to basic contact information, you may include a company/product description of up to 50 words. NOTE: The conference app will remain live for up to 6 months following the conference. By using the app, you can capture qualified leads by sending a private message or meeting request. Start networking days, even weeks, in advance of the conference. Conference app goes live to customers Sep 11.


Heighten the awareness of your products and services to hundreds of potential customers with a Diamond, Platinum, Gold, Silver or Bronze level sponsorship and show attendees your support for McLeod Software. Choose from a variety of levels offering bundled savings to a-la-carte advertising in addition to other event items. See exhibitor and sponsorship registration form for more details.

A La Carte Sponsorship Opportunities

Feature your products and services in a la carte advertising opportunities to extend your reach to our McLeod customer base. Select the options to best fit your needs including Webinars, Weekly Email Newsletter ad, In Motion Video Guest Segment, an ad in our Conference Program and/or an edition of The Dispatch magazine. See exhibitor and sponsorship registration form for more details.

Trucking Technology & Services Exhibition Schedule

(Subject to change)


  • 9:00 am - 4:00 pm ......(Golf outing 8:00 am - 2:00 pm - Exhibit must be set-up by 4:00 pm)

Exhibition Days and Times

  • 6:00 - 8:00 pm..............Grand Opening Reception


  • 7:15 - 9:15 am .............Breakfast & General Session
  • 10:30 - 11:15 am .........Morning Break
  • 12:15 pm - 1:45 pm......General Session Lunch
  • 3:00 - 3:45 pm..............Afternoon Break


  • 8:00 - 9:00 am ..............Breakfast
  • 10:00 - 10:45 am ..........Morning Break
  • 11:45 am - 1:15 pm.......General Session Lunch
  • 2:30 - 3:15 pm...............Afternoon Break

TUESDAY, OCT 2..............3:15 - 6:15 pm
WEDNESDAY, OCT 3 .......8:00 am - 12:00 pm

The Venue

Conference & Exhibition Location
Birmingham-Jefferson Convention Center (BJCC)
2100 Richard Arrington Jr. Blvd, N
Birmingham, AL 35203 | 205.458.8400

Sheraton Birmingham
2101 Richard Arrington Jr. Blvd, N
Birmingham, AL 35203 | 205.324.5000

The Westin Birmingham
2221 Richard Arrington Jr. Blvd, N
Birmingham, AL 35203 | 205.307.3600


Contact Nora Griffin

Contact McLeod Software Today